In what ways does my media product use, develop or challenge forms and conventions of real media products?

  1. This is the first establishing shot we see in the music video. In pop videos such as Taylor Swift and Sia, the opening shots are of the main character waking up in an unknown place. This shot also hooks the audience because it encourages them to ask; “who/where is he?”. The cinematography is also interesting here because of the rays of sunlight in the background.
  2. In this shot, we see the dancer by herself ‘stirring’ up the ground. This represents how Charlie’s mind is progressively getting more frantic and uncontrollable. She tells a narrative but also creates a performance at the same time. This dance shot was key to my music video as dance is a common feature of pop music videos. I took influence from Adele who creates a very similar image. Her costume was chosen specifically to introduce an element of surrealism.
  3. I focused on one key colour – green. This will not only allow for good advertising but also allows me to colour match to a location. This is why producers often have a key colour/theme such as coldplay who change their theme with each album. In this shot, there is a focus pull from the main character to the leaves. This shows the audience an element of high quality.
  4. A close up of the main characters facial expression is common in pop music videos. It allows the viewer to use their emotions to ‘bond’ with the song. It also encourages the audience to think about the narrative from his point of view.
  5. Here I overlapped the dancers lips on top of the main character. I have personally not   seen this in any other pop music videos. Here, I am challenging the conventions of real media. The shot is engaging with the audience and creates an extra depth to the video.
  6. This is a tracking shot which is a given during a chasing scene. It creates speed and momentum which are very common features in electronic music videos. The idea of being chased is key to the narrative in this music video.
  7. In this shot, I sped up Charlie to make him appeare more frantic which directly relates to the dancer’s movement. Pop/electronic music videos often include time-lapse footage which is similar to the ‘speeding up’ effect that I have used. This would be an example of developing the conventions of real media products.
  8. Here we see Charlie after he has been caught, he is lying on the ground in the woods. The woods is a very common place to film for pop videos. We can see the blue flashing lights on his face which represents the police. This gives the video a more of a realistic feel which contrasts to they hyperreal narrative and location.
  9. The final shot is of the dancer, she is still and calm which represents an ending of some sort. I have left the music video on a cliff hanger which enables the audience to decipher the ending themselves. Many artists such as Shawn Mendes have created videos with a cliffhanger, it can often mean there will be a sequel to the video. I have conformed to real media in this respect.

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14. Mood Board

This is a mood board that shows the mood and type of look I would like to create in my music video. I have included the different colour themes and style of shots I would like to include. Some of these pictures include settings I would like to use such as the scrap yard and the street alleyway. I really like the idea of dust/clouding and dance put together. I also like the idea of projections onto a person.


12. 9 key screen shots

9 key shots music

Shot 1
This is one of the first shots we see and is so important because it shows the summer setting and gives the viewer a warm and exited feeling. This establishing shot grabs the viewers attention and hints that this music video is going to easy watching and fun.

Shot 2
This is an over the shoulder shot with interesting usage of light and shadows. This keeps the viewer interested and introduces the fact that this video will not have a set ‘main character’ as no one specifically has had an extensive amount of time on screen.

Shot 3
This is another establishing shot showing many people roller-skating off to a party on the beach. This is not a typical scene the viewer is like;y to come across in day to day life which makes the film appear hyperreal or in a fantasy world.

Shot 4
Shot 4 brings excitement and tension, we see slow motion movement of teenagers aggressively hitting their skate boards onto the ground (clearly to the rhythm). It tells the viewer clearly that that there is an exiting event going on and encourages the viewer to continue watching to find out what this event might be.

Shot 5
I chose shot 5 to be a key shot because of the amazing use of lighting and environment. The natural lighting effect mimics that of the artificial lights in a club/disco giving the impression that the next shot may a ‘partying’ shot. The cinematography matches nicely with the upbeat/summery tone of the song.

Shot 6
This shot was taken using a drone and reveals the ‘party’ that is commencing. It shows us all characters in the music video which leads to a dance/gymnastics performance which is designed to impress the viewer.

Shot 7
Here we can see a boy on a skateboard appearing to be ‘flying into the sky’. This indicates that the atmosphere the characters are experiencing is so uplifting, they are literally flying.

Shot 8
Getting to the end of the music video, we can see a very exited and energetic group of people shot from a low angle, this reenforces how ‘high’ they are feeling. This shot gives a more intense and cinematic tone to the film. I am inspired by the mies-en-scene here as the foreground is so busy and vibrant which contrasts with the calm blue sky in the background.

Shot 9
This is the last shot in the whole film and gives the viewer a feeling of triumph. If gives the film a very definitive look and does not leave the audience in any sort of shock. Having analysed this, I would prefer to finish my film in a cliffhanger ir at least leave the viewer asking questions.